A few weeks ago I was asked to share the last time I took a big risk. After thinking about it for a few minutes it hit me. But before sharing, I did the familiar tango with vulnerability: at first resisting his lead and then finally acquiescing so I could share.
I went on to divulge that the biggest risk I’ve taken this year, “is with all of this money I’m spending on my personal brand/self.” I explained how this year alone: the coaching I have received, travel I’ve done, my brand design plus web development, professional PR kit photos, and more rang to the tune of $12,000!
This totally freaked me out.
I’ve often battled with negative self-talk around my finances, not because I was raised poor but because my parents always invested in what mattered the most: our education, safe neighborhood etc. After which, there was rarely anything left for us to keep up with the Joneses; especially in the ritzy town we grew up in. So while we lived in a very nice community, I often heard the words, “we can’t afford it.”
This was a good thing, because it taught me to work to earn what I wanted. There were no free lunches.
After a few months of paying cash for everything this year, I got tired of feeling like my husband and I had to live paycheck to paycheck so we could fund our dreams (did I mention he’s starting his own business?) Anyway…I took a big risk, I opened an 18 months no interest credit card to create some breathing room. This breathing room was at first more like hyperventilating since this move went against everything Dave Ramsey’s been beating into my head since I’ve embarked on a mission to become debt free. However, something had shifted in me this year.
I heard the call to do this work. To turn pro. To do what I’ve been called to do in a way that serves people beyond what I can even fathom at this moment; and as a result I had to get comfortable with this risk. The risk of investing 100% in myself and in my vision for the future. (This will all unfold in July so keep an ear out for what I’m launching).
Last year my coach got under my skin by questioning if my fear of finances was really just a lack of faith.
It was.
And I vowed that whenever I started to feel afraid of my finances I would ask myself one question: how big is your faith?
So I share all this to say that the biggest risk you need to take, is the risk of investing in yourself. Take care of yourself so you can take care of others. Like a flight attendant, I’m reminding you to, “put your mask on first,” so that you can show up and serve others.
There’s something you’ve been called to do; that only you can do, and that something will involve an investment. A risk.
For me, it was financial, but for you it could be your time, your expertise your space. Whatever it is, take the risk. Invest in yourself and watch the magic unfold around you.
Now, I’d love to hear from you!
Leave a comment and let me know the last investment you made in yourself.

