“Just do it.” – Nike
So much easier said then done.
As I see it, the Nike swoosh (not the quote) tells the whole story. The story of the high performer. The one who knows how to dig deeper, and “just do it.”
I have no idea what the swoosh symbolizes or how it was formed, but when I look at the swoosh, I see what Seth Godin affectionately refers to as “the dip.” That bottom point of the data on a graph which forms a hockey stick (aka a Nike swoosh) is what separates those that, “just do it,” from those that don’t.
It is at this point, at the bottom of the dip, a soul-wrenching battle is fought and a moment of truth is born. It’s in this moment when we decide to take our puck and go home or skate forward toward the goal, fighting our worst demons, as we begin our ascent to success.
Don’t get it twisted. Those who say, “just do it,” understand the dip in the swoosh. They just don’t talk about it.
Because people don’t ask about it. Everyone likes the story of the overnight success, but the truth is…great art, speeches, movements, products, entrepreneurs, authors, you name it…were not created overnight. Anything remarkable was the result of someone, who slid down deep into the swoosh and decided to diligently, patiently, and persistently keep pressing forward doing what they do regardless if anyone noticed, or even cared.
My advice to you…just do it.
If you’re scared…join the club. Even the greatest of the great still get scared, but they dig deeper, decide, and press on… and so can you. If you decide.